Before scratch and sniff stickers, and long before letter grades hastily scribbled in red felt tip pens, came tiny foil stars. Green, red, silver, blue, and gold. Adhered (with saliva! no self-stick back in those days!) to the top of papers, tests, worksheets. How I loved the dimensionality, the delicate embossing, the solidity of foil […]

According to conventional wisdom, it is a “no-no” to send emails with “Just Checking In!” as the subject line. Entrepreneurs are told that every email should include a call to action (CTA), so “Just Checking In” is a wasted opportunity to build business. “Just Checking In” is also often used passive-aggressively in Businessland, a sorry-not-sorry […]